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Redefining Failure

Redefining Failure

How nothing is really a failure.



People used to say to me 'you never stick to anything', but I didn't see it that way.  

From a young age I've had an innate feeling that I wanted more out of life. To not settle.  My biggest fear was (and still is) the thought of reaching the end of my life and not having seriously considered every opportunity that came my way.  Tried every experience I could.

To me, the things that I 'gave up on' were never failures, they were merely things that didn't work out; and rather than dwelling on them I'd 100% rather move on to the next thing and not waste any more time. I've had countless new business ventures and usually 9 out of 10 of them don't work out for one reason or another; but every time they've taught me something.



Last year, I set up a company called Curate Box - a wedding planning monthly subscription for brides to be.  A great idea, however not financially viable for me, so within 6 months of starting the venture it was over (helped along by Covid-19 of course).  Instead of thinking 'oh no something else I've failed at', I knew that the amount i'd learned from that experience now serves me in everything else I do. Failures are just experiences and experiences are exactly what life is about.  With infinite possibilities and ideas to consider, why the hell wouldn't you try them all?


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